SHELDON CREED
MARKETING DECK
Introduction
Sheldon Creed Racing is seeking Primary Sponsorship for the 2025 NASCAR Xfinity Series and selected races in the NASCAR Cup Series. The following information will allow you to learn more about Sheldon Creed, his continued journey with Toyota Racing Development, and how a beneficial relationship can be built to help the UA PLUMBERS & PIPEFITTERS Union achieve its goals through racing.
ABOUT Sheldon Creed
Sheldon Creed is 26 years old and from El Cajon, California. He is known for his diversity in driving anything with four wheels. Sheldon has won championships in every series he has competed in and has a NASCAR Xfinity Series championship in his crosshairs for 2025.
In 2023 Sheldon became a father and currently has two children Axel (2) and
Career Highlights
- 2015 X-Games Gold Medalist Stadium Super Trucks
- 2017 Competed in 37 races, in 7 different series, with 29 top 10s, 21 top 5s and 7 wins.
- 2018 ARCA Menards Series Champion
- 2019 NASCAR Camping World Truck Series "Rookie Season" 10th in points
- 2020 NASCAR Camping World Truck Series Champion
- 2021 NASCAR Camping World Truck Series 5th in Championship Points
- 2022 NASCAR Xfinity Series with Richard Childress Racing
- 2023 NASCAR Xfinity Series with Richard Childress Racing (Finished 7th in Championship Points)
- 2024 NASCAR Xfinity Series with Joe Gibbs Racing (Currently 8th in Championship Points)
- 2024 Sheldon has ten career runner-up finishes at NASCAR’s second-highest level, tying him with NASCAR Hall of Famer Dale Jarrett and past series champion Daniel Hemric for the most second-place finishes without a win in series history.
2020 NASCAR Truck Championship Highlights
Sheldon is excited for the upcoming 2025 season and his continued journey with Toyota Racing Development. "Our goal is to secure a competitive ride, run for a NASCAR Xfinity Championship, and ensure a few rides at the NASCAR Cup level as budget permits."
ABOUT THE NASCAR XFINITY SERIES
The NASCAR Xfinity Series, is one of NASCAR's three national touring series, along with the NASCAR Cup Series and the NASCAR Camping World Truck Series.
The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top-level Cup Series. NXS events are frequently held as a support race the day before a Cup Series event scheduled for that weekend.
Beginning in 2025, NASCAR Productions will produce all Xfinity Series races and ancillary content in collaboration with The CW Network, which will air all 33 Xfinity races and practice and qualifying each weekend. This marks the first time in series history that every Xfinity Series race will be available on free, over-the-air broadcast television. Additional content will be available through The CW’s digital platforms.
ABOUT TOYOTA RACING DEVELOPMENT
Toyota Racing Development (TRD) USA's Race Division, also known as Toyota Racing, has competed in NASCAR since 2004. Toyota is the only manufacturer to have three nameplates across the three national series: the Camry in the NASCAR Cup Series (NCS), the GR Supra in the NASCAR Xfinity Series (NXS), and the Tundra TRD Pro in the NASCAR CRAFTSMAN Truck Series (NCTS). As of November 2023, Toyota has won 180 NCS races, three NCS championships, 201 NXS races, four NXS titles, 228 Truck Series races, and nine Truck Series championships.
NASCAR MEDIA DAY
2025 TRD NASCAR ALLIANCE TEAMS...
- 23XI: NASCAR Cup Series
- Legacy Motor Club: NASCAR Cup Series
- Sam Hunt Racing: NASCAR Xfinity Series
ABOUT THE TRD TEAMS
SAM HUNT RACING
Sam Hunt Racing competes full-time in the NASCAR Xfinity Series, creating a value-packed platform for NASCAR’s future stars.
What started as an “all-in” single-race team in 2019 has turned into a competitive, full-time independent NASCAR Xfinity Series Team. Spearheaded by former racecar driver Sam Hunt, the young team is one of the fiercest organizations on and off the track. In 2024, Sam Hunt Racing is competing with a rotation of drivers including young rookies to motorsport veterans.
LEGACY MOTOR CLUB
LEGACY MOTOR CLUB™ is a professional auto racing club owned by businessman and entrepreneur Maurice "Maury" J. Gallagher and seven-time NASCAR Cup Series champion Jimmie Johnson. The CLUB competes full-time in the NASCAR Cup Series fielding the No. 42, 43 Toyota Camry XSE, and the 84 for Johnson and other select drivers on a limited schedule. Seven-time NASCAR Cup Series champion and NASCAR Hall of Famer Richard Petty "The King" serves as Club Ambassador. With a unique title signifying a nod to car clubs of past eras, LEGACY M.C. is an inclusive club for all motorsport enthusiasts to celebrate its members' past and future legacies while competing for wins and championships at NASCAR’s elite level.
23XI
23XI Racing (pronounced twenty-three-eleven) is an American professional auto racing organization that competes in the NASCAR Cup Series. Hall of Fame basketball player Michael Jordan, along with current Joe Gibbs Racing driver and three-time Daytona 500 winner Denny Hamlin, owns and operates it. The team name represents a combination of Michael Jordan's No. 23, which he wore during most of his NBA career, and Denny Hamlin's No. 11, which he has driven his entire career in the Cup series.[3] The organization fields the Nos. 23, 45, and 50 Toyota teams.
PARTNERSHIP ACTIVATION
We will be happy to customize a package that keeps your company front-of-mind for years to come.
- Client/Customer Race Day Experiance
- Employee Rewards
- Pit & Garage Tours
- Driver Meet and Greet
- Race Day Suites (Subject To Availability)
2025 Tentative Schedule
- Feb. - Daytona Int'l Speedway
- Feb. - Atlanta Motor Speedway
- March - Las Vegas Motor Speedway
- March - Phoenix Raceway
- March - Circuit of the Americas
- March - Richmond Raceway
- April - Martinsville Speedway
- April - Texas Motor Speedway
- April - Talladega Superspeedway
- April - Dover Int'l Speedway
- May - Darlington Raceway
- May - Charlotte Motor Speedway
- June - Portland Int'l Raceway
- June - Sonoma Raceway
- July - Iowa Speedway
- July - New Hampshire Motor Speedway
- June - Nashville Superspeedway
- July - Chicago Street Race
- July - Pocono Raceway
- July - Indianapolis Motor Speedway Road Course
- Aug - Michigan Int'l Speedway
- Aug - Daytona International Speedway
- Aug. - Darlington Raceway
- Sept. - Atlanta Motor Speedway
- Sept. - Watkins Glen International
- Sept. - Bristol Motor Speedway
- Sept. - Kansas Speedway
- Oct. - Talladega Superspeedway
- Oct. - Charlotte Roval
- Oct. - Las Vegas Motor Speedway
- Oct. - Homestead-Miami Speedway
- Nov. - Martinsville Speedway
- Nov. - Phoenix Raceway
- Visibility and Public Relations
- Member Engagement
- Workforce Development
- Community Involvement
Partnership Opportunities
Brand Placement: Brand visability, logo placement on the car, driver’s suit, team uniforms, and promotional materials.
Event Participation: Host events at the races, set up informational booths, or have a presence in the paddock area to thank and inform current members and recruit future members.
Media Exposure: Race day media coverage, including TV broadcasts, social media, and race day programs. In 2025 The CW Network will broadcast all practice sesioins, qualifying and race coverage increasing the brand visibility like never before.
Sponsorship Activation
- Driver and Union Member Meet-and-Greets
- Behind the Scene Tours for Union Members
- Exclusive Content for Union Members
Sheldon's business and marketing team specializes in looking for opportunities within the "garage area" and their own networks to help our partners make new contacts, begin new relationships, and ultimately do more business through Sheldon's racing platform. We win on-track and off!
What the competition is doing...
Leading Occupations of NASCAR Fans
NASCAR fans work in a variety of industries...
- Construction/Building & Ground Maintenance - 16% are NASCAR fans
- Management/Business & Financial Operations - 11% NASCAR Fans
- Professional/Technical - 11% are NASCAR Fans
- Protective Services/Food Preparation - 7% are NASCAR Fans
- Sales - 6% are NASCAR Fans
- Office & Administrative Support - 6% are NASCAR Fans
- Production, Transportation & Material Moving - 4% are NASCAR Fans
- Healthcare Practitioner, Tech, Support - 4% are NASCAR Fans
- Legal/Education & Training - 3% are NASCAR Fans
- Architect/Engineering/Life/Social - 3% are NASCAR Fans
- Manufacturing - 6% are NASCAR Fans
- Mining/Construction - 6% are NASCAR Fans
- Public Admin/Active Military - 6% are NASCAR Fans
- Transportation, Communications, Utilities - 5% are NASCAR Fans
- Wholesale & Retail Trade - 5% are NASCAR Fans
- Health Care/Social Services - 5% are NASCAR Fans
- Educational Services - 4% are NASCAR Fans
- Accommodation/Food Services - 4% are NASCAR Fans
- Finance & Insurance - 3% are NASCAR Fans
- Professional/Scientific/Technical - 3% are NASCAR Fans
NASCAR fans have a deep love for the sport and its history and for many that started at the grassroots level at local tracks in their hometown USA. Today that local kid that fans followed at a young age has now become a star in NASCAR's premier series and a true loyalty bond is built that will last a lifetime.
SOME COMPELLING NUMBERS
- 1 - NASCAR is the #1 sport in fan brand loyalty to sponsors among major U.S. sports
- 2 - The NASCAR Xfinity Series is the #2 rated motorsports series on television, behind only the NASCAR Cup Series.
- 55 Million - Unique digital visitors (NASCAR)
- 4 Billion - Social Media impressions (NASCAR)
- 4 - Primary sponsors in the NCWTS enjoy over $4 million in brand exposure value on average
- 10 - The number of months the Xfinity Series season lasts, providing a near year-round marketing platform.
- 33 - The number of NASCAR Xfinity races per season, with most running alongside the NASCAR Cup Series
MORE ABOUT OUR FANS
FORTUNE 500 COMPANIES have been involved in motorsports dating back to the 1950s.
Racing For A Cause
Raising Awareness
Sheldon Creed Racing and the Friends of Jaclyn Foundation's mission is to improve the quality of life for children battling pediatric brain tumors and other childhood cancers and to raise awareness through our unique sponsorship program.
Member Outreach Program
So how does it work?
- Step 1: We first reach out to your Employees, Union Members and their families who have children battling pediatric Brain Tumors and other childhood cancers or know someone who is
- Step 2: We then match a child with a team. We find out what the child is interested in and then set up the adoption with the appropriate team. (Universities, High School, Arts, Race Teams)
- Step 3: The child, sibling and family now have a team that will support them through the battle of this terrible disease. The relationships that are made last a lifetime.
The video below features FOJ Founder Denis Murphy speaking about their involvement with Race Face drivers.
Contact Information
